Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists. Don’t make the same mistake.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email.It’s nearly certain that most all of your messages will wind up in the junk mail folders of the recipients, and you get no return for your efforts.As much as 70% of purchase email addresses are either bogus or duplicates, and many of the remaining 30% are very likely to not have agreed or opted in to be on a list to get your messages.
Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email.What is it that you do? Use these next seven ideas to get the ideas flowing and build your own targeted list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you.
So, where exactly is it that you can find a good list of targeted email leads?” Your best bet is to start with diverse marketing methods and pay attention to your web traffic. The list below is similar to that suggested by various email marketing companies to enable success for your email marketing list development.
1.Webpage Forms — provide an opt in form on your website that offerst the opportunity to sign up to your newsletter in return for a free report or entry into a contest. You should take care to position this opt in lead capture form on every page of your website.
2.Direct Mail Marketing — Send flyers or post cards to a general mailing list of potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers.
3. Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients.Require the telemarketers to get email addresses by offering incentives in the form of contests, free trials, etc.]).
4. Consider Using a Broker — request websites that offer brokerage services, with heavy traffic, to link to your service and offer sign up for information.Many brokers offer this sevice for a typical average of $.10 to $.15 for each email you send.
5. Get out There and Hoof It – this is a great opportunity for students who are off during the summer. Then students door-to-door, offering information exchange for e-mail addresses.
6.Use an Online Contest — Everyone loves to enter free contests and this is an effective way to get free email addresses. On contest entry forms request e-mail addresses as method of approval for contest entry.
7.Face to Face Offers — if you are the proprietor of an actual retail or wholesale store, don’t hesitate to ask you customers for their email address when they check out.Consider also using surveys and contests via email to entice prospects to provide contact information.
As you can see there is more than one way to ’skin a cat’ when you need names for your email marketing campaign. You don’t have to resort to buying email marketing lists.
In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects. For more information, see network online reviews for email marketing and list building tips and tricks.